Conversion in affiliate marketing is the process of turning a potential customer into an actual paying customer. It is the goal of affiliate marketing, as it is the primary way affiliates generate revenue. Conversion is measured by the percentage of users who take a desired action such as making a purchase, signing up for a newsletter, or clicking an ad.In order for an affiliate to achieve a successful conversion, they must have an attractive offer, a compelling call-to-action, and a website or landing page that is easy to navigate. Additionally, affiliates must have an understanding of their target audience, so they can craft an offer and message that resonates with them.For example, an affiliate might create a landing page with an offer to try a new weight loss supplement. The page should feature an attractive product image, a detailed description of the product benefits, and a clear call-to-action. The affiliate should also test different headlines, images, and calls-to-action to see which performs best with the target audience. If the offer is compelling enough, the affiliate could see a higher conversion rate and earn more commissions from the product.