Advertisers, also known as merchants or vendors, are companies that are looking to promote their products or services through an affiliate network. They create affiliate programs with an affiliate network, and then create campaigns to attract affiliates who will promote their products or services on their behalf. An example of an advertiser could be an online clothing store. The store would create an affiliate program with an affiliate network, and then create campaigns to attract affiliates who could promote their products through their website, blog, or social media channels. The store would provide the affiliates with special links that track how many sales were generated due to the affiliates' efforts. The store would then pay the affiliates a commission on every sale they generate.