ARTICLES & GUIDES

B2B SaaS affiliate marketing articles & guides

Practical guidance for teams building affiliate and partner programs. Explore how to launch, recruit, activate, and measure partners who reach your buyers.

Latest Articles

How to Build a B2B Referral Program That Actually Works: A Detailed Implementation Guide
How to Build a B2B Referral Program That Actually Works: A Detailed Implementation Guide
Learn how to build an effective B2B referral program with our detailed implementation guide. Includes step-by-step instructions, tool recommendations, and real-world examples.
How to Build a Partner Ecosystem to Grow Your Business
How to Build a Partner Ecosystem to Grow Your Business
Learn how to build a thriving partner ecosystem to boost growth, drive innovation, and expand market reach. Discover strategies, tools, and best practices to create powerful partnerships that deliver mutual value.
How to Leverage Upfluence to Get Influencers to Promote Your Products
How to Leverage Upfluence to Get Influencers to Promote Your Products
Discover how I use Upfluence to find the right influencers and get them to promote our products effortlessly. Learn the strategies that drive real results in influencer marketing.
12+ Affiliate Marketing Program Mistakes
12+ Affiliate Marketing Program Mistakes
Thinking about launching an affiliate program for your SaaS? Right idea. But before you do, I’d suggest thinking about how you want your affiliate program to be competitive against other programs out there. Below we’re going to get into some of the top mistakes I’ve seen across countless affiliate programs, so you don’t make them.
How to Find Affiliates on Instagram
How to Find Affiliates on Instagram
Discover the secrets of affiliate marketing on Instagram with our comprehensive guide. Learn how to leverage Instagram's Creator Marketplace, monitor stories and highlights, collaborate with Creator Agencies, and more to find the perfect affiliates for your brand's success.
How to Find Affiliates on TikTok (11 Tips)
How to Find Affiliates on TikTok (11 Tips)
Securing the right affiliates for your TikTok Shop can significantly impact your brand's visibility and sales. Despite the challenge, some strategies have proven to be more effective than others in attracting top-tier affiliates. Based on insights from experienced TikTok Shop users, here’s how you can refine your approach to affiliate recruitment.
How to Find Affiliates (My 7 Strategies)
How to Find Affiliates (My 7 Strategies)
Struggling to find the right affiliates? I've been there. Discover my 7 game-changing strategies to attract affiliates that amplify your brand and drive sales.
How to Use Marketing Development Funds (MDF) in Partnerships
How to Use Marketing Development Funds (MDF) in Partnerships
Learn how to effectively utilize Marketing Development Funds (MDF) in partnerships. Discover strategies to maximize your MDF and boost your marketing efforts.
Build a Channel Partner Recruitment Strategy in 5 Steps
Build a Channel Partner Recruitment Strategy in 5 Steps
Discover the 5 essential steps to creating a successful channel partner recruitment strategy. Maximize your outreach and grow your partner network.
23 Channel Partner Marketing Strategies & Best Practices
23 Channel Partner Marketing Strategies & Best Practices
Discover 23 effective channel partner marketing strategies and best practices to help boost your business and enhance your partnerships. Learn more now.
Types of Channel Partner Incentives & Best Practices
Types of Channel Partner Incentives & Best Practices
Learn best practices for types of channel partner incentives. Discover how to effectively motivate and reward your partners for business success.
3 Creative Strategic Partnership Examples: Apple, Nike & Uber
3 Creative Strategic Partnership Examples: Apple, Nike & Uber
Discover successful creative partnerships with Apple, Nike, and Uber. Learn how strategic collaborations can drive innovation and business growth.