ARTICLES & GUIDES

B2B SaaS affiliate marketing articles & guides

Practical guidance for teams building affiliate and partner programs. Explore how to launch, recruit, activate, and measure partners who reach your buyers.

Latest Articles

 5 Affiliate Recruitment Strategies Most Affiliate Managers Are Missing
5 Affiliate Recruitment Strategies Most Affiliate Managers Are Missing
Discover 5 overlooked affiliate recruitment strategies, from competitor backlinks to podcast outreach, that can help affiliate managers think outside the box and boost their program's success.
7 Essential Elements for a Successful B2B SaaS Affiliate Program [2025 Strategy]
7 Essential Elements for a Successful B2B SaaS Affiliate Program [2025 Strategy]
Learn how to build a solid foundation for your B2B SaaS affiliate program with expert insights on ICPs, commission structures, and onboarding from affiliate marketing consultant Nick Cotter.
How to Find B2B Influencers (Expert Tips From B2B Creator)
How to Find B2B Influencers (Expert Tips From B2B Creator)
Discover how to identify and connect with real B2B influencers who shape enterprise decisions. Learn why follower counts don't matter and where to find the experts your customers actually trust.
The Truth About B2B Influencers (And Why Most People Get It Wrong)
The Truth About B2B Influencers (And Why Most People Get It Wrong)
Discover how to identify real B2B influencers who shape million-dollar decisions. Learn why follower counts don't matter and where to find the experts your customers actually trust.
How to Conduct a SaaS Affiliate Program Audit: A Step-by-Step Guide
How to Conduct a SaaS Affiliate Program Audit: A Step-by-Step Guide
Struggling to optimize your SaaS affiliate program? Learn how to conduct a comprehensive affiliate program audit, improve partner performance, prevent fraud, and maximize ROI with this in-depth guide.
7 SaaS Affiliate Recruitment Metrics Your Affiliate Program Is Missing
7 SaaS Affiliate Recruitment Metrics Your Affiliate Program Is Missing
Discover the crucial SaaS affiliate recruitment metrics that could transform your program's performance. Learn how to track and optimize these 7 often-overlooked KPIs to boost affiliate engagement and revenue.
Launching Your First SaaS Affiliate Program: A Step-by-Step Guide
Launching Your First SaaS Affiliate Program: A Step-by-Step Guide
Discover how to launch your first SaaS affiliate program with this comprehensive step-by-step guide. Learn best practices for success!
Top Benefits of Affiliate Marketing for SaaS Companies
Top Benefits of Affiliate Marketing for SaaS Companies
Explore the top benefits of affiliate marketing for SaaS companies. Boost revenue, expand reach, and grow your customer base effectively.
Our 4 Step Approach to Get Affiliates to Promote Your Brand (On Their Blog)
Our 4 Step Approach to Get Affiliates to Promote Your Brand (On Their Blog)
Learn how to secure profitable blog partnerships with our proven 4-step affiliate outreach framework. Includes templates, tools, and strategies used by successful affiliate managers to build long-term, high-converting partnerships
19 Creative B2B Affiliate Marketing Examples I’ve Seen in the Wild
19 Creative B2B Affiliate Marketing Examples I’ve Seen in the Wild
Discover 19 creative B2B affiliate marketing examples that show exactly where affiliates can effectively promote your software. Learn from real conversion data to optimize resources, training, and onboarding for your affiliate program.
How to Run an Affiliate Competitor Analysis: A Data-Driven Guide
How to Run an Affiliate Competitor Analysis: A Data-Driven Guide
Compare affiliate programs with a practical worksheet covering commissions, partner fit, content support, and public evidence. Turn findings into clear next steps.
How to Scale Your B2B SaaS Affiliate Program: A Strategic Guide to Growing Your Partner Network
How to Scale Your B2B SaaS Affiliate Program: A Strategic Guide to Growing Your Partner Network
Learn proven strategies to scale your B2B SaaS affiliate program and grow your partner network. Discover best practices for recruiting, onboarding, and motivating affiliates to drive more revenue and expand your reach in the competitive SaaS market.