Research area 01
AI-search citations
Which sources appear in software recommendations, how consistently they are cited, and where affiliates and publishers influence the answer.
Studies coming soon →Growann Research
Evidence for how modern buyers discover, trust, and choose.
Original analysis of affiliate influence, creator-led demand, third-party authority, and the sources shaping software discovery across search and AI answers.
The research agenda
Study the influence behind the click.
Attribution shows who received credit. Research reveals who created trust before conversion. Growann examines the creators, publishers, comparison pages, communities, and citations shaping B2B buying decisions—then turns those findings into better partner strategy.
Research area 02
Creator influence
How trusted experts introduce categories, educate buyers, and create demand before prospects reach a vendor website.
Studies coming soon →Research area 03
Partner economics
Benchmarks for activation, attribution, incentives, and the choices separating partner counts from productive programs.
Studies coming soon →Our standard
Useful enough to change a decision.
Research should do more than produce a shareable statistic. Every Growann study will make its inputs, definitions, timeframe, limitations, and practical implications clear.
Transparent methodsUnderstand how evidence was gathered and where its limits are.
Operator contextFindings interpreted through real partner-program experience.
Actionable outputEvidence connected to a concrete B2B growth decision.
Research in practice
From evidence to partner strategy.
Growann uses this work to inform consulting across B2B affiliate programs, creator partnerships, content distribution, and AEO visibility. The research stands independently; consulting turns it into an operating system.