Swipe Files in affiliate marketing are text files containing persuasive copy, content, and/or images used to promote products and services. They are often used by affiliates as a starting point for creating their own sales and marketing materials. Swipe Files can include email copy, blog post copy, sales page copy, banner ads, and other forms of advertising.The contents of Swipe Files are typically generated by the company whose products and services are being promoted. This content is designed to be persuasive, engaging, and effective in converting leads into customers. The affiliate simply needs to customize the content to fit their own needs, such as changing the headline or adding their own images.For example, if an affiliate is promoting an e-book on healthy living, they could use a Swipe File containing sales page copy, banner ads, and email copy. The Swipe File would come with a persuasive headline, body copy, and call-to-action. The affiliate could then customize the copy to make it more personal, such as changing the headline, adding their own images, or adding a testimonial. They could then use the customized content to create ads and emails to send to their own list of prospects.