Retargeting is a form of affiliate marketing that allows businesses to target users who have already visited their website or interacted with their content. It involves displaying ads to those users on other websites or social media platforms, in order to remind them of their encounter with the business and encourage them to return. This type of marketing is effective because it allows businesses to reach a specific group of people who have already interacted with their website, rather than having to target a wide, untargeted audience. For example, a clothing store owner might use retargeting to target users who have previously visited their website. They can display ads to those users on other websites, social media platforms, or even email, encouraging them to return to their store and purchase something. The store owner can also track the performance of the retargeting ads to see how effective they are in driving sales.