No-Follow in affiliate marketing is an attribute that can be added to a link, which tells search engines not to follow it and not to give it any credit for ranking purposes. This is often used to prevent a link from appearing in search engine results, as well as preventing search engines from counting it as a backlink to the site in which it is linking to.No-Follow is beneficial to affiliate marketers in that it allows them to link to sites without having to worry about their own rankings being affected by the link. This attribute can be added to any link, including affiliate links, and it can be beneficial for affiliate marketers who want to promote their products without having to worry about their rankings being affected by it. For example, if a website is linking to an affiliate product page, but does not want it to appear in search engine results, they can add a No-Follow attribute to the link. This will prevent search engines from giving the link any credit, and not counting it as a backlink to the affiliate page.